Old+Times+Concept+Statement

=Concept Statement =

As there are many ways to interpret what is actually happening in the play, we want the play to open to interpretations. Anna and Kate could be seen as the same person. The entire play could be taking place in Kate’s head, where Kate would have killed off Anna and Deeley and is reliving their interactions in her mind.

 We take a very realistic approach while adding minor theatrical elements (the lightning and set design) to the play. Our set is barebones and we utilize the lighting to focus the audience on the interactions between the characters rather than honing in on the set. Because the entire play is centered around three characters making small talk, the actors must create the dramatic feel themselves. For this reason, it was important to select actors who are all skilled at creating a very heavy, dramatic feel out of next to no action. Additionally, this realistic approach causes audience member to witness events as they actually happen, without much dramatic tint, so they can interpret meaning themselves.

 We will begin by advertising at surrounding Universities in order to reach out to young (new adults) thinkers who enjoy the mental exercise of deciphering the events of Old Times. We would attempt to reach this younger audience through many social media outlets. We would do this by releasing our poster and flyers on twitter. This would cut printing costs and allow them to re-tweet the posters and flyers in order to reach more prospective customers. We could reach our other age group, middle aged people, through a press release and advertising in magazines. For example we would look to advertise in Reader’s Digest, a magazine read by many people in their early 40s. We would also use media outlets that target ethnically diverse people. For example, we would advertise through El Tempo, which targets Latin American readers, and BBC, which is directed towards Europeans (specifically British) audiences. Our realistic approach to Old Times forces audience members to think, so we would also advertise on PBS because PBS tends to carry shows that target an audience who enjoy intellectually stimulating television.