Advertisement+'The+Night+of+the+Iguana'

**Advertisement Plan**
After discussing with the Producing Artistic Director of Joelle Ré Arp-Dunham, who runs local //The Circle Ensemble t//heatre company, I developed an advertising plan that is focused on local outreach while working to minimize cost. To achieve this, all ad designs were created in house by LMRS productions. Of those designs a small number of posters (10 24inch by 36inch posters) to be displayed in more prominent locations such as at the theatre and major pedestrian traffic ways. Those would include but are not limited to the area of Collage Avenue across from the University, the UGA library bus stop, and the Tate Center. Along with the targeted full sized posters. A large volume of post cards (1000 4.5inch by 5.5 inch) to be placed and handed out at multiple locations. Also, The //Red and Black//, a local news paper, promotes local productions by running free advertisements. On top of that, LMRS will run a short video ad on YouTube for 30 days prior to the closing date of the show. YouTube estimate that a local targeted ads in this manner will produce approximately fifteen thousand views.